Historic Tennessee Central Train Shed.
We’re incredibly excited to be the proud new owners of a large turn-of-the-century train shed, formerly home to the Tennessee Central Railway. The building is located adjacent to downtown Nashville, annexes an incredible new growth area for the city and sits along the only active passenger rail line into and out of downtown.
In addition to its historical significance, the move gives us an opportunity to customize the agency for the future - across technology, creative environment, client needs and the experience of our team members.
Below you’ll find more information on our new location and its colorful history. Stop back by over the next few months to watch our progress which we will be documenting weekly.
Thanks for visiting!
230 Willow Street, Nashville, TN 37210
The site, comprising over two acres off Hermitage Avenue on Willow Street, was first built in the early 1900s as a maintenance shed serving the cars of the Tennessee Central Railway. Pioneered in 1884 by Alexander S. Crawford, the Tennessee Central Railway was the first to open eastern rail service into Nashville, expanding commerce beyond the established northern and central lines operated by the L&N Railway and others. The historic shed, most recently used as a warehouse, was erected to service the cars of the eastern lines because they were denied access to the train yards in the area now known as The Gulch.
“The other lines had a monopoly on the Union Station maintenance yard and felt that, by blocking the eastern and southern cars from coming in for service, they could eliminate the line,” said Jeffrey Buntin Jr. “This shed was erected to provide that service and to make it known that these lines were here to stay.”
Later purchased in 1893 by “Colonel” Jere Baxter (for whom Baxter, Tennessee is named), the Tennessee Central went on to become an important corridor in providing goods and services access to downtown. Among its many accomplishments, it is credited with bringing the first-ever diesel-electric locomotive switcher into Nashville. A similar-style locomotive is on display at Centennial Park and is currently being restored for resumed passenger operation on this same line.
We’re also inspired by the many new technologies continually redefining the way brands are built and consumed.
From virtual reality, to high speed programmatic trading desks, of-the-moment content creation and AI – our plan is to create the infrastructure, technology and support systems to allow our people and our clients to thrive in a new world of endless communications opportunities. We’re thinking as far into the future as possible, with every decision and every idea.
We also have plans to include passenger train cars to be placed on a rail spur located on the property. Break room, conference rooms, innovation labs, client work space--even the ability to hook up and go for a ride – all ideas are in the mix.
Our move places the firm at the intersection of future transportation plans for Nashville. In fact, virtually every organization that has conducted studies into the city’s transit future call for this rail line, already home to the Music City Star, to receive immediate investment as a key corridor accessing downtown.